Reading the launch
The Energizer Bunny: the pink mechanical rabbit in sunglasses and flip-flops, beating a drum and running on an Energizer battery. Born as a parody of the Duracell bunny, he has been going and going and going for decades. Intel already has its Bunny People in cleanroom suits. Now the chipmaker that refuses to quit gets the bunny that never stops. Still going.
Reading trades.