Reading the launch

Here lies the Thesis: that a shoe company could not possibly go lower. It was born the moment someone looked at a red candle, whispered 'safe buy,' and averaged down with the conviction of a man who has never met a falling knife. It died at the next support level, then died again at the one below that. Survived by the words 'or is it not low enough,' which will be spoken over every grave for the rest of time.
Reading trades.